We have had some significant success helping partners move from the The City to the South and South West. The demand for City talent in the South West market continues to grow. The pool of lawyers, at all levels, active in looking to relocate is getting larger, yet demand continues to exceed supply.
As the quality of work and complexity of client engagement continues to evolve, the need for the best lawyers is going to increase further.
Our white paper looks at the rationale behind a relocation, with a focus on the South West, and aims to provide an insight into how you can engage, attract and win talent looking (or not looking) to move from the City.
A cross-section of lawyers with personal experience transitioning from City to South West, were interviewed. An open discussion was conducted around their own moves, as well as the wider market picture and a view on the commercial landscape in the South West.
The report revealed 5 key factors that should be at the forefront of the mind of any conversation involving talent for firms in the South West looking ahead. These are:
- Promote a commercial rationale
- Foster early engagement
- Strong brand message
- Differentiate through clarity, openness and understanding at interview
- A value approach to compensation
The overarching ambition should be to create a sustainable, long-term talent pool, that can start to sculpt strategy conversations and move recruitment away from reactive processes.
Firms should be aiming to increase the flow volume of City talent to the South West by shifting the rationale from personal/lifestyle, to commercial. By doing this, you can start to tap into the wider movement of lawyers for career reasons, rather than waiting for the right relocator with the right personal circumstances.