Over the last ten years advertising has increasingly become a powerful and influential tool for companies to attract the best candidates.

On numerous occasions, advertising has helped to achieve the desired results for both launching new, and revitalising ongoing campaigns.

Examples of why we have recently suggested advertising:

• When you are recruiting a position which requires a niche and unusual skill set which few people possess, a highly targeted advertising campaign can attract relevant attention from candidates not only in the UK but also Worldwide.
• Advertising interesting opportunities in the relevant press can be very beneficial to professional perception of your company as an inspirational employer - even beyond that specific role. In today’s competitive market, exposure of this kind is increasingly important.
• When recruiting a whole team, or large number of positions, advertising them together minimises expenditure, as well as letting potential candidates know that your business is growing.
• Advertising is a very effective way of attracting passive candidates who might be less receptive to other recruitment methods.
• When recruiting for awkward locations, advertising has proved successful in attracting people to either relocate or who reside locally.

All situations are different and in many cases we will not recommend advertising; however, if we do advise a client that advertising would aid their recruitment, we are in an unprecedented position to help:

• Your consultant will be able to advise you on how to reach target audiences most effectively, citing up to date audience figures and costs for a full package of different advertising mediums.
• With excellent relationships with the press from our substantial combined experience, Piper Pritchard are able to offer excellent discounted rates, making this route more cost effective than advertising directly through the press.
• An advert placed in the right medium should have a good response. Your consultant at Piper Pritchard will screen all applications so you will only need to consider the very best applicants for your vacancy.